SEO Tutorial: 5 Essential Tools

Position your content at the top of searches with these tools for beginners

Whether your product or service is well positioned in Google search results can determine the success or failure of your brand. Therefore, it is essential to understand how this search engine works, and learn the impact of variants such as SEO, as well as develop positioning strategies that give you visibility among the competition.

To get the most out of Google, Juan González Villa (@juangonzalezvilla), specialist in the subject and consultant, shares with you 5 essential tools for those who need to understand metrics and develop positioning analysis on the Internet. Discover them in the video below!

1. Google Search Console

This is one of the basic tools to check your metrics on Google, such as total clicks in certain periods, as well as positioning within the search engine.

-PRO: data comes directly from Google, plus it's free
-CONS: It has an interface that constantly changes.

2. Screaming Frog

For Juan, this is the crawler —page crawler— par excellence, plus it will help you analyze your metadata and optimize your site, so that it appears in the first search results.

-PRO: has an affordable price, as well as a free version.
-CONS: its interface seems a little old, and it is not hosted in the cloud, so you will have to work with all the information on your computer.

3. Semrush

It is essential to analyze traffic and competitors' keywords, so it will help you to have a reference of what the largest brands do.

-PRO: is a complete suite that analyzes more than SEO.
-CONS: its price is less affordable.

4. Sistrix

This tool is used to analyze your visibility on Google, so it will give you a good idea of your situation and your areas of opportunity in SEO.

-PRO: offers a complete overview of Google.
-CONS: It has an unaffordable price.

5. Google Data Studio

For Juan, it is one of the ideal tools for creating reports, as it works as a complete data viewer. It is ideal for presentations with clients.

-PRO: It is free and can be connected with other tools such as Google Search Console.
-CON: It takes time to learn how to use all its filters and tools.

If you liked this tutorial and want to publicize your product or service with organic and paid positioning techniques, don't miss the course SEO and SEM: positioning strategies on Google.

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