How to create and direct a Photoshoot from the concept to production
A course by Ana Gómez , Creative Director of Visual Projects
Learn to build an image, conceptualize your photoshoot and produce your project in a professional way.
Discover how to transform a design brand's values into captivating visual narratives. Learn how to develop a complete photoshoot proposal, from brand analysis and trend research to creative direction and collaborator selection. Immerse yourself in a process that combines artistic conceptualization with practical production, creating images that tell stories and spark emotions.
Gain tools to manage every stage of the project, from creating narrative concepts and mood boards to art direction and photography. You'll also explore how to effectively plan production and choose the right collaborators to ensure a powerful result. Upon completion, you'll be prepared to strategically distribute content across relevant channels, taking your brand's visual message to the next level.
What will you learn in this online course?
15 lessons & 24 downloads
- 29 students
- 15 lessons (1h 49m)
- 24 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
KeynoteWhat is this course's project?
You'll design a photoshoot proposal for a designer brand, starting with brand analysis and trend research, moving through creative direction and collaborator selection, and finally developing a solid and coherent production plan.
Who is this online course for?
Graphic designers, creatives, and design students looking to enhance their skills in creating impactful brand imagery. They are interested in learning how to merge brand values with compelling visual narratives and mastering visual project management from conceptualization to production.
Requirements and materials
No extensive prior knowledge is required. A presentation program like Keynote, PPT, or Google Slides is required. Pitch is recommended, and is free. It's ideal for those who want to explore the visual creation of design brands.
Ana Gómez
A course by Ana Gómez
Ana Gómez es una apasionada creativa con una vasta experiencia en la dirección de proyectos de creación visual. Su enfoque se centra en la fusión de conceptos verbales y visuales para desarrollar narrativas únicas y cautivadoras. Con un recorrido profesional que abarca desde la investigación de tendencias hasta la dirección de arte y fotografía, Ana ha trabajado con diversas marcas de diseño, ayudándolas a plasmar su identidad a través de imágenes impactantes. Su meticulosa metodología abarca todos los aspectos del proceso creativo, desde el análisis de marca hasta la producción de contenidos visuales.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Fundamentals of art direction
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Art Direction I: What is art direction? What does an art director do?
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Art direction II: methodology
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Art Direction III: Visual Semiotics
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U3
Get ready for a new project
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Final project brief and creative proposal structure
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Brand analysis
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Trend research
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Search for cultural references
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U4
Creative direction
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Create a narrative concept
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Define the aesthetics of your photoshoot
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Art direction
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Photography direction
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U5
Produce your photoshoot
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Creative Collaborators: Building Your Team
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How to bring your idea to life: Production, photoshoot, and final photographs
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FP
Final project
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How to create and direct a photoshoot from concept to production
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Keynote